Who is your business for?

 Every business decision you make should be prefaced with the question. Who is this for? If you’re doing something to please investors or board members, your suppliers or partners, customers or staff, make sure your decision pleases the right people. 

Bernardette Jiwa

What’s The Formula

Working with a formula that everyone else can follow might allay your fears, but it won’t give you an advantage.
The thing that’s scarce is what people are looking for and you won’t find that in the manual. 

 Bernardette Jiwa

I hate you repeat

I hate you repeat

Do you hate I repeat?

Have you accomplished by yourself what we agreed last time or what assigned to you?
Or you’ve done it only when I called, because you forgot?
Or you’ve done it, but forgotten to update the trac or to send an email about it?

Every time someone stresses you out with unwanted behaviour, ask yourself one simple question.

Have I done something that put this fellow acting this way?

Maybe or maybe not (but this is another story): trust is difficult to earn and easy to lose.

Marketing Is….



1. the act of buying or selling in a market.

2. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing and selling.

Actually marketing is.….

finding ways to tell the story of what you do so that the people who want and need it will care. 


via The Story of Telling

The fermata

 [The fermata] It is a mark from the composer to the conductor: Hold the pause as long as you like.

When we finally have the attention of an audience, our instinct is to rush. Attention is precious, please don’t stare, okay, I’m hurrying, there, I’m done.

It doesn’t have to work that way.

If you’ve got something to say, say it. Slowly. With effect. The audience isn’t going anywhere. At least not the people you care about.

No, don’t waste their time. Yes, handle your message with the respect it deserves.

If you have to rush to say it, it might not be worth saying. 

Seth Godin

Micromanagement’s Opium

Micromanagement’s Opium

Micromanagement gives the illusion of control.
You can’t really check on every aspect of someone else work. Never.

The only way to control it is to let your employee feel motivated to do his work. To be his very own controller.

It’s not easy. It’s not feasible every time, but it’s a good quality check.

Then you’ll find a new world of ideas and energy coming from your fellows and more time for you to do your real job.