What’s The Formula

Working with a formula that everyone else can follow might allay your fears, but it won’t give you an advantage.
The thing that’s scarce is what people are looking for and you won’t find that in the manual. 

 Bernardette Jiwa

I blog sono qui per rimanere

 A blog may not look sexy and, like all things worthwhile, takes a little time. But if you’re looking at vehicle to serve as a hub of your online networking, there’s nothing better than a blog. 

Kevin O’Keefe

Ne avevo già parlato nel 2009, quando la moda di chiudere
i blog, 
per preferire i social network, stava iniziando…

Marketing Is….



1. the act of buying or selling in a market.

2. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing and selling.

Actually marketing is.….

finding ways to tell the story of what you do so that the people who want and need it will care. 


via The Story of Telling

Scripting is the new literacy

 I find coding is an incredible means of self-expression. Scripting is the new literacy. A hundred years ago, the dividing line was the ability to read and write. Today, it’s between people who can code simple things, and those who can’t. It’s so liberating to have an idea and be able to bend the computer to your will. 

Matthew Mullenweg

The fermata

 [The fermata] It is a mark from the composer to the conductor: Hold the pause as long as you like.

When we finally have the attention of an audience, our instinct is to rush. Attention is precious, please don’t stare, okay, I’m hurrying, there, I’m done.

It doesn’t have to work that way.

If you’ve got something to say, say it. Slowly. With effect. The audience isn’t going anywhere. At least not the people you care about.

No, don’t waste their time. Yes, handle your message with the respect it deserves.

If you have to rush to say it, it might not be worth saying. 

Seth Godin

La verità è sempre meglio di qualsiasi menzogna

 Da mamma, mi chiedo: non sarà che con il pretesto di proteggere i figli, si voglia invece evitare di rispondere a quei quesiti che inevitabilmente ci pongono, loro che non hanno filtri e non tentano di nascondersi la verità come noi adulti? Perché non lasciarli liberi di guardare con occhi di bambino anche l’aspetto più triste e doloroso della nostra natura umana? Perché non lasciarli liberi di dar voce a paure che esistono fin da piccoli, rispondendo da genitori con il buon senso e le parole adatte all’età di ciascuno, evitando di creare realtà fasulle, ingigantite da frasi dette e non dette che finiscono per lasciare i bambini soli con le proprie angosce? 

Paola Bortolazzo

Hardware is dead

 At $45 retail, we will probably start to see tablets become giveaways. Open a checking account and get a tablet with your bank’s app preloaded. Sign up for an insurance policy or a stock-trading account, get a tablet to submit claims or day-trade. To be clear, I do not think we are moving to a world of single-purpose devices. Quite the opposite. But I do think the market will now support a lot of experimentation around services built on top of cheap tablets. 

via Hardware is dead | VentureBeat

The full article is totally worth reading!

How to downgrade

 It’s silly to expect your customers to care about your corporate priorities or to enjoy your corporate-speak. If you’ve taken something away from them, point it out, admit it and try to earn a chance to delight them again tomorrow. 

Seth Godin

Start with the will to change something

 I decided that I would do my best in future not to write books just for the money. If you didn’t get the money, then you didn’t have anything. If I did work I was proud of, and I didn’t get the money, at least I’d have the work.
Every now and again, I forget that rule, and whenever I do, the universe kicks me hard and reminds me. I don’t know that it’s an issue for anybody but me, but it’s true that nothing I did where the only reason for doing it was the money was ever worth it, except as bitter experience. Usually I didn’t wind up getting the money, either. The things I did because I was excited, and wanted to see them exist in reality have never let me down, and I’ve never regretted the time I spent on any of them. 

Neil Gaiman
[via The Story of Telling]