Category Archives: Opinioni

 Every business decision you make should be prefaced with the question. Who is this for? If you’re doing something to please investors or board members, your suppliers or partners, customers or staff, make sure your decision pleases the right people. 

Bernardette Jiwa

I hate you repeat

Do you hate I repeat?

Have you accomplished by yourself what we agreed last time or what assigned to you?
Or you’ve done it only when I called, because you forgot?
Or you’ve done it, but forgotten to update the trac or to send an email about it?

Every time someone stresses you out with unwanted behaviour, ask yourself one simple question.

Have I done something that put this fellow acting this way?

Maybe or maybe not (but this is another story): trust is difficult to earn and easy to lose.



1. the act of buying or selling in a market.

2. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing and selling.

Actually marketing is.….

finding ways to tell the story of what you do so that the people who want and need it will care. 


via The Story of Telling

 I find coding is an incredible means of self-expression. Scripting is the new literacy. A hundred years ago, the dividing line was the ability to read and write. Today, it’s between people who can code simple things, and those who can’t. It’s so liberating to have an idea and be able to bend the computer to your will. 

Matthew Mullenweg

 Da mamma, mi chiedo: non sarà che con il pretesto di proteggere i figli, si voglia invece evitare di rispondere a quei quesiti che inevitabilmente ci pongono, loro che non hanno filtri e non tentano di nascondersi la verità come noi adulti? Perché non lasciarli liberi di guardare con occhi di bambino anche l’aspetto più triste e doloroso della nostra natura umana? Perché non lasciarli liberi di dar voce a paure che esistono fin da piccoli, rispondendo da genitori con il buon senso e le parole adatte all’età di ciascuno, evitando di creare realtà fasulle, ingigantite da frasi dette e non dette che finiscono per lasciare i bambini soli con le proprie angosce? 

Paola Bortolazzo

 It’s silly to expect your customers to care about your corporate priorities or to enjoy your corporate-speak. If you’ve taken something away from them, point it out, admit it and try to earn a chance to delight them again tomorrow. 

Seth Godin