Category Archives: Opinioni

 Every business decision you make should be prefaced with the question. Who is this for? If you’re doing something to please investors or board members, your suppliers or partners, customers or staff, make sure your decision pleases the right people. 

Bernardette Jiwa



1. the act of buying or selling in a market.

2. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing and selling.

Actually marketing is.….

finding ways to tell the story of what you do so that the people who want and need it will care. 


via The Story of Telling

 I find coding is an incredible means of self-expression. Scripting is the new literacy. A hundred years ago, the dividing line was the ability to read and write. Today, it’s between people who can code simple things, and those who can’t. It’s so liberating to have an idea and be able to bend the computer to your will. 

Matthew Mullenweg

 Da mamma, mi chiedo: non sarà che con il pretesto di proteggere i figli, si voglia invece evitare di rispondere a quei quesiti che inevitabilmente ci pongono, loro che non hanno filtri e non tentano di nascondersi la verità come noi adulti? Perché non lasciarli liberi di guardare con occhi di bambino anche l’aspetto più triste e doloroso della nostra natura umana? Perché non lasciarli liberi di dar voce a paure che esistono fin da piccoli, rispondendo da genitori con il buon senso e le parole adatte all’età di ciascuno, evitando di creare realtà fasulle, ingigantite da frasi dette e non dette che finiscono per lasciare i bambini soli con le proprie angosce? 

Paola Bortolazzo

 It’s silly to expect your customers to care about your corporate priorities or to enjoy your corporate-speak. If you’ve taken something away from them, point it out, admit it and try to earn a chance to delight them again tomorrow. 

Seth Godin

 I decided that I would do my best in future not to write books just for the money. If you didn’t get the money, then you didn’t have anything. If I did work I was proud of, and I didn’t get the money, at least I’d have the work.
Every now and again, I forget that rule, and whenever I do, the universe kicks me hard and reminds me. I don’t know that it’s an issue for anybody but me, but it’s true that nothing I did where the only reason for doing it was the money was ever worth it, except as bitter experience. Usually I didn’t wind up getting the money, either. The things I did because I was excited, and wanted to see them exist in reality have never let me down, and I’ve never regretted the time I spent on any of them. 

Neil Gaiman
[via The Story of Telling]